The class bell rings.
The professor says "welcome to introduction to carbon credits..." and you think about skipping out the back door (or closing this browser tab).
BUT WAIT....
You picked professor Carbon Farmer® because of their gamification approach to this rather dry doomsday subject.
It won't be boring. We promise.
Remember this episode of hit TV show Friends, where Phoebe needs to eat meat while she is pregnant and Joey goes vegetarian to balance out their total meat consumed? Well in that analogy, Joey would have created a "vegetarian credit." He took an action (stopped eating any meat) that was different than his normal activity or baseline (eating lots of meat).
What we do is similar but for climate change.
We take land that historically been cleared (the baseline), ensure it is protected for conservation and turn it back to forest (the action) that store carbon the way mother nature intended.
So, if you want to balance the carbon emissions from say your business flight last week, we'll store the equivalent amount for you for $15/tonne.
Of course, this doesn't mean you should fly to all your meetings instead of using video conferencing. We advocate strongly for reducing your carbon footprint as much as you can first before you buy carbon credits for the rest.
Oh, and by the way vegetarians, like our co-founder Rebecca Edwards Rabiey, also have a lower carbon footprint too.
